I am Craig Simmons, an Australian artist. I make indie electronic music inspired by the classic pop of the 1980s but reinterpreted as something new and unique. With a few exceptions, I do everything you hear and see. I am the singer, songwriter, synthesist, producer, sound engineer, graphic designer, video maker, and record company, all wrapped up in one! I wish to create a sustainable music production process that allows me to continue releasing records without constraint or expectation.
I have lived my life in reverse. Many musicians work hard at their music careers when they are young and then switch to a career in the music business when they reach middle age. I did the opposite. I landed a job with Sony Music as an album cover designer when I was young and rose to the position of Online & Creative Director. After 18 years, I left to pursue my creative endeavours in music, art, design and technology.